Lanvin unveils new boutique at South Coast Plaza

Lanvin has opened its newest boutique at South Coast Plaza, an international shopping destination in Costa Mesa.

Lanvin South Coast Plaza is located on level one, offering a curated selection of women’s and men’s ready-to-wear apparel, leather goods and accessories, footwear, and dedicated spaces for Lanvin Lab and Edition Soir, a perennial collection of men’s and women’s evening wear and accessories.

The boutique design follows an architectural concept by Bernard Dubois that debuted last summer with the opening of the Madison Avenue flagship on New York City’s Upper East Side. After Madison Avenue, Shenzhen, Hangzhou, Seoul and Riyadh, South Coast Plaza is the sixth boutique to open with Dubois’ bold vision of retail architecture for Lanvin.

Drawing inspiration from the neoclassical and art deco movements – periods integral to the house’s heritage – Dubois established a new vocabulary for the architecture and interiors of Lanvin. Elements of classical architecture including enfilades, symmetries, columns and architraves are carefully interpreted throughout the boutique. Ornamentation is spare and precise. The new South Coast Plaza boutique, spanning 1,540 square feet, showcases environmentally friendly elements, including marmorino, a natural claybased material that recalls the landscapes of southern France.

“Lanvin’s retail approach is purposeful: we are focused on identifying opportunities to showcase the new universe of the house uniquely and dynamically across womenswear, menswear and all product categories. The expansion is calculated – we are interested in establishing quality long-term points of sale, not just quick wins. And we are fortunate to have partners like the owners and operators of South Coast Plaza, who understand the singular proposition of Lanvin and have welcomed us within the shopping center as the brand evolves and business grows,” said Siddhartha Shukla, deputy general manager for Lanvin.

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