South Coast Plaza welcomes new luxury boutiques

South Coast Plaza, home to the largest collection of luxury timepiece and jewelry boutiques in North America, has welcomed new Graff, Van Cleef & Arpels and Byredo boutiques, and is planning for a newly designed and expanded boutique for Cartier and a new Bulgari in 2024.

The Graff boutique is a Southern California exclusive as a stand-alone store, and one of only eight Graff boutiques in the United States. Located on level two in Jewel Court, the expansive salon also features a high jewelry room devoted to unique pieces set with the rare diamonds and gemstones for which Graff is renowned. Graff is a family-owned business based in the United Kingdom, and all pieces are made by hand in London.

“The opening of Graff South Coast Plaza marks a notable milestone as we expand our offering across the United States,” said Marc Hruschka, president and CEO of Graff USA.

Van Cleef & Arpels relocated, redesigned and significantly expanded its South Coast Plaza boutique. The new 4,200 square-foot space is the first renovation and reimagination of its longstanding original location.

“We are thrilled to unveil this new location of our beloved boutique,” said Helen King, president and CEO of Van Cleef & Arpels, Americas. “South Coast Plaza is one of our most important jewels on the West Coast.”

The new Byredo boutique reflects the clean minimalism that defines the brand, offering a full range of fragrance, beauty, home, leather goods and accessories.

“South Coast Plaza has a magnetic reach, drawing in a wide audience who journey to this destination,” said Ben Gorham, founder and creative director of Byredo. “It’s another milestone for us in the retail landscape in California.”

Other global brands coming to South Coast Plaza soon include Balmain, Bucherer, Palm Angels, Jil Sander, Maison Margiela, Alaia, TYR and Jacques Marie Mage. Giorgio Armani, Marni, Lanvin, Cartier, Bulgari, Gucci and Balenciaga are among the brands opening redesigned, relocated and significantly larger boutiques in the coming weeks and in 2024.

South Coast Plaza, located at 3333 Bristol St. in Costa Mesa, is home to more than 280 boutiques and restaurants. For information, visit southcoastplaza.com.

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