INTRODUCING THE GUCCI VALIGERIA EPHEMERAL STORE AT SOUTH COAST PLAZA

November 1, 2022 – Gucci announces the opening of a new ephemeral store dedicated to Gucci Valigeria, the House’s world of travel, located at South Coast Plaza in Costa Mesa, California. Opening November 1st through Spring 2023, the 4,500-square-foot space will offer a curated selection from Gucci’s travel offering including a range of luggage, carry-ons, travel bags, and other accessories from the Gucci Savoy collection, featured in the recently unveiled Gucci Valigeria campaign. The space will complement the existing boutique located at the shopping center.

Gucci Valigeria pays homage to the House’s origins as founder Guccio Gucci created his artisanal luggage atelier in Florence in 1921, inspired by his travels to London where he worked as a porter at The Savoy hotel. There, he encountered the international jet set and the magic of travel, which at the time was synonymous with discovery, discussion, study, and acted as a bridge between diverse cultures. This connection remains a foundational element of the House’s narrative, even today.

Offering an extensive assortment, the space will feature items from the new Gucci Savoy collection: travel-ready pieces including trolleys, hard and soft suitcases, duffle bags, trunks, hat boxes, and other accessories that are infused with and defined by the House’s symbols, with heritage elements such as the GG monogram and Web stripe. The space will also carry men’s leather goods, with limited-run pieces from the Exquisite Gucci collection, and new items from the Gucci Off The Grid collection, created to support the House’s vision for circular production using recycled, organic, bio-based, and sustainably sourced materials.

Gucci Valigeria Ephemeral Store
Opening November 1st through Spring 2023
South Coast Plaza
3333 South Bristol Street, Suite 1212, Costa Mesa, CA 92626
  

About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.

Discover more about Gucci at www.gucci.com.

 
Gucci Savoy collection
The Gucci Savoy collection, which is part of the wider Gucci Valigeria travel selection, is distinguished by a combination of heritage-infused design elements including the GG monogram and/or the Web stripe, offered in both soft and hard-sided iterations. The collection comprises items for every travel need, designed to be used now and for many years to come as classic and contemporary elements come together within a timeless aesthetic.

Trolleys, ranging in size from cabin-friendly all the way up to a maxi 90cm version, are offered in GG Supreme in beige/brown, beige/blue, and beige/ivory colorways with the green-red-green or blue-red-blue Web stripe and leather trims. The duffle bag selection is also varied, ranging from smaller versions for daily use to larger ones ideal for weekend trips or as carry-ons. Styles come in various colorways with some featuring distinctive details like leather trims and studs. The lineup also encompasses additional new silhouettes like bowling bags, bowling totes, and box totes. Garment bags, watch cases, and vanity cases round out the soft selection.

Hard-sided items, which further embody Gucci’s origins in artisanal luggage, comprise a series of trunks, suitcases, and hat boxes, as well as beauty, watches, and jewelry cases. Each piece is finely crafted and distinguished by either the House’s GG monogram and/or the equestrian-inspired Web stripe, with several featuring more contemporary details like studs.