SOUTH COAST PLAZA CELEBRATES THE YEAR OF THE TIGER

JANUARY 27 – FEBRUARY 20, 2022

Costa Mesa, Calif. (January 2022) – South Coast Plaza ushers in Lunar New Year Jan. 27-Feb. 20, 2022 with a celebration filled with special gifts, merchandise and menus, a spectacular and interactive Year of the Tiger display, and much more. Now in its 12th year, South Coast Plaza’s 25-day Lunar New Year festivities are the most extensive and largest of any retail center on the West Coast, drawing visitors from all over California.

“From limited-edition products from our boutiques and special dishes at our restaurants to our spectacular botanical centerpiece and activities, South Coast Plaza is a must-visit destination for Lunar New Year,” said Debra Gunn Downing, spokeswoman for South Coast Plaza.

Shoppers will have many opportunities to mark the occasion. They can select from Lunar New Year items at many boutiques, receive a gift of a limited-edition vase with a minimum purchase, attend in-store events, enjoy special menus at participating restaurants, enter to win prizes from select boutiques, see specially-designed store displays and windows, among many experiences.

A dramatic Lunar New Year botanical centerpiece will be on display in Jewel Court beginning Jan. 27 as part of an annual tradition at South Coast Plaza. The centerpiece will depict a tiger, the third animal in the 12-year Chinese zodiac cycle, symbolizing confidence, courage and strong self-esteem. Decorated with flower and plant parts, the powerful tiger is shown leaping from top of a waterfall across a pond surrounded by gold coins and a lush landscape. A high-definition digital pond displaying an abundance of Koi – which represent good luck and fortune – reflects the water element associated with the tiger this year. Guests can make a wish and toss a digital coin into the pond and receive a commemorative Year of the Tiger pin. Floating above are colorful lanterns and cascading gold coins and ingots representing great fortune and prosperity.

SOUTH COAST PLAZA’S LUNAR NEW YEAR HIGHLIGHTS

Gift with Purchase (Jan. 27-while supplies last)
Shoppers will receive an exclusive Year of the Tiger LIULI Crystal Art vase, with a minimum of $2,500 (before tax) in same-day purchases from any combination of South Coast Plaza boutiques and restaurants (excluding department stores). The gift is redeemable at all Concierge locations while supplies last.

Enter-to-Win Extravaganza (Jan. 27-Feb. 20)
Our annual Enter-to-Win contest features an opportunity to win a South Coast Plaza $800 shopping spree, and prizes from our restaurants and boutiques such as Moynat, David Yurman and Oscar de la Renta.

Specialty Products (Ongoing)
Many South Coast Plaza boutiques are offering limited-edition items, capsule collections, and themed products to celebrate the Year of the Tiger or Lunar New Year:
www.southcoastplaza.com/stories/2022/01/8-ways-to-elevate-your-lunar-new-year/

Special Menus and Treats (Various dates)
Select South Coast Plaza restaurants such as Water Grill and Knife Pleat will celebrate Lunar New Year with special menus.

Store Displays (Various dates)
Many South Coast Plaza boutiques will celebrate the Year of the Tiger with special in-store and window displays.

Commemorative Year of the Tiger pins (Jan. 27-while supplies last)
A free gift of the South Coast Plaza Year of the Tiger pin at Concierge locations for customers who participate in the digital coin toss in our Lunar New Year display in Jewel Court

Exhibits (Jan. 27-Feb. 20)
The Consulate-General of the People’s Republic of China in Los Angeles presents two photographic exhibitions: “Celebrating Chinese New Year with Kids around the World” and “Dragon Dance Performances at the Spring Festival” on level 2 in the Nordstrom wing. Liuli Crystal Art presents a sculpture exhibit on level 2 in the Nordstrom wing.

Entertainment (Jan. 29-30, Feb. 5-6)
Traditional instrumental Chinese music on two consecutive weekends, 2-4 pm in Jewel Court

Social Media
Follow South Coast Plaza @southcoastplaza on Instagram, Facebook, Twitter, Weibo and WeChat for Lunar New Year celebration updates. Hashtag: #SCPLunarNewYear

ABOUT SOUTH COAST PLAZA
Renowned as a leading international shopping destination, South Coast Plaza is home to more than 250 prominent boutiques, critically acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts and the Orange County Museum of Art. It is the West Coast’s premier shopping experience, with its proximity to beaches and John Wayne Airport, customized concierge services, and unparalleled collection of diverse retailers — from Gucci, Herm s, Cartier and Harry Winston to Saint Laurent, The Webster, Dior, Alexander McQueen, Givenchy, the Blue Box Cafe by Tiffany & Co., and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information: southcoastplaza.com or 800.782.8888