TED BAKER LAUNCHES NEW STORE AT SOUTH COAST PLAZA

NEW YORK, NEW YORK (MARCH, 2019) – British lifestyle brand Ted Baker London is set to re-launch its South Coast Plaza location in a new 1,913 square foot retail space. The updated store design references the sunny Pacific coast, with a hint of classic British seaside.

The unique space features luxe finishes of marble and brass contrasted against distressed timbers, rustic metals and weather-worn tiles. The storefront and interior harbor a dramatic feel, with brushed brass accents mimicking the appearance of ocean waves. Faux ice cream cones are displayed on the cash desk, reminiscent of beach trip delights, while the fitting rooms are likened to cabanas, each with its own color scheme. Oversized oyster shells and coral props add a finishing touch to the space.

The new store will feature the SS19 collections for menswear, womenswear and accessories. For the ladies, Ted’s florals are inspired by handpicked flowers with a dark side. He’s also woven geometric prints throughout the season, with bright greens and flashes of fuchsia creating ‘70s inspired patterns, romanticized with Ted’s signature individuality.

Exploring the globe through style, Ted’s SS19 menswear collection employs Nordic-inspired neutrals to kick off the season, contrasted with khaki as a new neutral shade, before going into full technicolor with saturated tropical brights. Along the way, Ted’s prints are inspired by his travels across Africa with inspiration from jungles and savannahs alike, with a uniquely British twist.

A portion of sales from an exclusive March 14th evening event will benefit the Pediatric Cancer Research Foundation (PCRF), funding research to improve the care, quality of life, and survival rate of children battling cancer. Additionally, a portion of sales during grand opening weekend, between 1 and 4pm on March 15th-17th, will benefit the PCRF. Customers will also enjoy a limited-edition bespoke beach bag with any purchase and pressed juices throughout the weekend.

“We’re excited to kick off a partnership with Ted Baker and support their grand re-launch efforts.  We are grateful to have been selected as the charity of choice and receive a portion of the proceeds throughout the opening weekend festivities. With corporate and community support, we can fund the most promising research in the top hospitals and advancements can be made.” Jeri Wilson, Executive Director PCRF

ABOUT TED BAKER LONDON
Ted Baker London is world-renowned for its stylish and sophisticated menswear, womenswear, accessories (and everything in-between). With the perfect blend of attention to detail, beautiful designs and high-quality fabrics, Ted mixes traditional and contemporary influences with an irreverent sense of humor and a quintessential British attitude.

Media Contact:
Ted’s Press Team
dl-usapress@tedbaker.com