Vox Kitchen & Bar Expands to South Coast Plaza, Bringing Bold Global Flavors to a Premier Dining Destination

COSTA MESA, CA – March 2025 – Kei Concepts announces the highly anticipated expansion of Vox Kitchen with its second location, Vox Kitchen & Bar opening in South Coast Plaza. Known for its innovative fusion of Asian and Latin American cuisine, Vox Kitchen has built a devoted following since its debut in 2017, celebrated for its bold flavors, vibrant dishes, and inventive approach to global cuisine. This new location marks a major milestone, introducing an elevated dining experience while staying true to the signature flavors that have defined its success.

Expanding to South Coast Plaza—a premier destination known for its world-class shopping and dining—was a natural evolution for Vox Kitchen. The restaurant’s commitment to quality, creativity, and hospitality aligns seamlessly with South Coast Plaza’s reputation for excellence, providing the perfect setting to showcase its next chapter. The new space is designed as more than just a restaurant—it serves as a flagship location, offering an enhanced dining atmosphere and a broader culinary experience for both longtime fans and new guests.

Set to open in South Coast Plaza’s Crate & Barrel Wing, Vox Kitchen & Bar features a detached 24-seated bar area with an expanded beverage program, offering handcrafted cocktails as well as a curated wine selection designed to complement the restaurant’s bold flavors. A beautifully designed outdoor patio offers a relaxed yet sophisticated space with seating for 41, ideal for casual gatherings, intimate dinners, or group gatherings. The main dining room offers seating for 27, bringing the total seating capacity to 92.

The menu at Vox Kitchen & Bar will feature well-loved classics, including its signature Lomo Saltado, umami-packed Garlic Noodles, and the crisp and refreshing Burrata Pear Salad, while exclusive new menu offerings are being developed to complement the elevated ambiance of the space.

“We’ve always believed in pushing the boundaries of flavor and dining experiences,” said Viet Nguyen, Founder and Executive Chef of Kei Concepts. “Expanding to South Coast Plaza allows us to share our passion for bold, innovative cuisine with an even larger audience, while offering a space that reflects the sophistication and vibrancy of our culinary vision. This next chapter marks an evolution for Vox Kitchen—one that celebrates our roots while embracing a refined and forward-thinking dining experience.”

As Vox Kitchen & Bar embarks on this new journey, Kei Concepts remains committed to crafting unparalleled dining experiences that celebrate diverse culinary traditions. This new location is designed to be more than just a restaurant—it is envisioned as a flagship that showcases the evolution of Kei Concepts and the bright future of Vox Kitchen & Bar. Kei Concepts is also developing a new concept, QUA, slated to launch in Fountain Valley in 2025, along with a potential third location for Vox Kitchen in South Orange County scheduled to open in 2026.

Set to open in late March 2025, Vox Kitchen & Bar at South Coast Plaza will debut at 3333 Bear Street #118, Costa Mesa, and will be open daily from 11 a.m. – 8 p.m. For updates, follow @thevoxkitchen on Instagram or visit eatvox.com.

About Kei Concepts

Kei Concepts is a trailblazing culinary group based in Little Saigon, Orange County, recognized for restaurants such as Súp Noodle Bar, Vox Kitchen, and NEP Cafe, among others. They combine technology and artistry to craft unparalleled dining experiences. With a mission that extends beyond culinary excellence, Kei Concepts fosters a vibrant community, champions startups, and promotes the arts, all through the unifying power of pan-Asian cuisine.